Review of the digital journey

The learning of this module is a new and exciting digital journey for me. Before learning, I vaguely felt that digital technology was developing rapidly and changing people’s lives. But I haven’t thought about how it will affect my work and what will happen in the future. After learning, I realised that we are involved in the digital revolution. New economic systems and new business models are born with the development of digital technology.

The rapid growth of digital technology, on the one hand, breaks the space restrictions, make people share and use resources much better than ever before. On the other hand, it brings a lot of issues, such as privacy risks, which also shocked the traditional business model. In such an era, we need to work hard to adapt to the trend and think about where to go.

When being asked to discuss how the digital revolution will impact people’s job, many classmates focused on the marketing that we learned. Qianqian emphasised the importance of using big data in her blog, and I added that people need to consider business ethics issues when using data, such as privacy protection. Jianing introduced an emerging marketing model based on digital technology, and I discussed the life cycle of this model with her.

Next, we have discussed the successful enterprises in the digital mode. After reading Claudia’s blog, I understand that enterprises shouldn’t only focus on existing profit but also analyse the trend and optimise its business model. Jacqueline’s blog showed me a typical case of how to implement marketing strategies. And I study the case of Argos in my blog, I conclude that the way for enterprises to survive is to combine its multiple channels with supporting each other optimise the consumer experience.

By learning this module, I realised that although new technologies (such as AI) shocked traditional industries, people should not live in the anxiety of being replaced by AI, but better constantly update their own skills. In this way, people can make AI enable them in working, rather than replace them.